Review the package_xo command in the last line of run_*.tcl.
package_xo -kernel_name ${IP_NAME} -ctrl_protocol user_managed -ip_directory [pwd]/../${IP_REPO}/${IP_NAME} -xo_path [pwd]/../${IP_REPO}/${IP_NAME}.xo -force -output_kernel_xml [pwd]/kernel_${IP_NAME}_auto.xml
First, the IP is created. The steps are in run_*.tcl until update_ip_catalog. The packaged IP is then taken from the IP directory and provided to the package_xo command using the -kernel_name keyword. When the package_xo command kernelizes the IP, it outputs the ${IP_NAME}.xo in the path provided by the -xo_path. The -xo_path cannot be the same as the -ip_directory path. The argument -force overwrites a pre-existing XO file. The command also generates the intermediate metadata file and is stored as kernel_${IP_NAME}_auto.xml.
For more information, see tutorial.