After programming the configuration memory device, you can issue a soft boot operation (i.e., JPROGRAM) to initiate the FPGA configuration from the attached configuration memory device. If you want to perform a Boot operation on the target FPGA select the target device and right-click and select Boot from Configuration Memory Device.
Figure 1. Boot from Configuration Memory Device

Important: There can be situations after
booting from configuration memory where the debug cores do not show up immediately due
to system boot up considerations.
Xilinx®
recommends that you wait
for the specified time period as appropriate using the
boot_hw_device
Tcl command in the
Vivado®
Hardware
Manager Tcl Console, as shown below:
boot_hw_device after 1000 [refresh_hw_device]
Where the 1000 can be the specified by you as the max "wait_on
" value.